Gordy’s vision was premised on the fact that consumers cared more about value and service than gaudy merchandising. From this philosophy grew the company’s generation-spanning tagline: “The Closest Thing to Wholesale.” For the last 60 years, ABC Warehouse has been building its presence across Michigan, Ohio, and Indiana to become one of the richest and most prosperous retailers in the Midwest when it comes to appliances, electronics, mattresses, and furniture.
Expansion and Growth ABC Warehouse
ABC Warehouse started with a few stores and now has 42 across three states. The company also operates 16 Mickey Shorr Mobile Electronics stores and two Hawthorne Home Appliances & Electronics locations under its core brand. The expansion was in line with the company agenda to meet diverse consumer needs in the home and electronics sectors.
Product Diversification ABC Warehouse
Founded in the 1960s as an appliance and electronics retailer, ABC Warehouse evolved and adapted to shifting consumer trends over the years. The company then went on to expand its product offerings to include mattresses and furniture, with household names like Sealy and Lane. This enables customers to experience, all home solutions under one roof — reaffirming the company’s focus on convenience and value.
Family-Owned and Operated ABC Warehouse
Years later, ABC Warehouse is still family owned and operated, despite its tremendous growth. That family base creates teamwork, making personalized service and community engagement top priorities. The company continues operating with Gordy Hartunian’s principles of value and service under the leadership of his son Martin Hartunian.
Advertising and Psychological Demand Creation ABC Warehouse
The marketing approaches adopted by ABC Warehouse have been crafting its image through the years. They had the character Ernest P. Worrell in their commercial spots back in the 1980s. In the 1990s, ads like “The ABC Warehouse Employees Choir” that would sing catchy jingles, such as “Price Protection,” were used for more than just brand recall; they increased customer engagement. From the late 1990s to late 2000s, founder Gordy Hartunian became associated with the company’s image after a series of ad campaigns from 1998-2008, known as “Gordyisms,” further personalized the brand and connected further with the public.
Financial Milestones ABC Warehouse
According to ABC Warehouse, in 2023, it reported an annual revenue of $374.3 million and around 1,750 people worked there. Such financial prosperity is a testament to the company’s sound business practices and prowess in sustaining a firm foothold in a rapidly changing industry landscape.
Customer-Centric Policies ABC Warehouse
ABC Warehouse prides itself on serving its customers, which is reflected in its range of services available. The company offers free home delivery in its service areas of Michigan, Ohio, and Indiana, and are sure to deliver and install your major appliances and TVs quickly and efficiently. Under this plan, customers can extend the original manufacturer warranty for up to five years, and if they do not use the warranty, they can receive up to 50% merchandise credit back. It not only helps in building customer trust but also shows that the company is confident of the quality of its products.
Employee Experience ABC Warehouse
Employee feedback reflects the company’s commitment to promoting a conducive work environment. Reviews focus on a supportive environment, career opportunities and a culture of focused teamwork. ‘Everyday is different, meeting new people every day and the satisfaction of selling different products,’ said one sales representative, who said the dynamic nature of their work made them enjoy their jobs. These testimonials highlight ABC Warehouse’s dedication to employee wellness and growth.
What’s Next?
ABC Warehouse is a family-owned business and community matters to us. Through sponsoring, participating in and donating to local events and initiatives, the company has further solidified itself as a pillar of the community. ABC Warehouse will retain its tradition of value and service while evolving to meet technological changes and consumer needs — all with the same dedication that the company has followed since 1963.
ABC Warehouse: A Furniture Store Tale from its Roots to Retail Giant — Shop with pilot in October 2023 With a rich history and a clear vision for the future, the company is well prepared to continue providing “The Closest Thing to Wholesale” destination for years to come as it upholds its commitment to customer satisfaction and delivering top notch products at unbeatable prices.